You Can’t Set It And Forget It with PCI, Network Execs Say
(April 24, 2009) The Payment Card Industry data-security standard (PCI) is a favorite punching bag of merchants, but executives from Visa Inc. and MasterCard Inc. defended the set of security rules before an audience of independent sales organizations as the best tool available for keeping cardholder information safe from computer hackers.
The HomeATM engineering team that designed and manufacturers our PCI 2.0 Certified PIN Entry Device (pictured on the left) couldn't agree more. It is indeed, the best available tool to keep hackers from getting cardholder data.
That said, would you feel safer:
1. "typing" your Primary Account Number (PAN) into a box located on an eMerchant checkout cart using your PC's keyboard... and then have to wait for a "pop-up" graphical user interface appear in your web browser, then "mouse click" your PIN? or...
2. Does "common sense" dictate that it's exponentially safer to utilize a PCI 2.0 PED to "swipe" the magnetic stripe information, have it 3DES encrypted "inside the box" (including the Track 2 data) and KNOW that your information is NEVER in the clear?
If the allure of PIN Debit on the Web is security, then HomeATM is the clear winner...A PC can NEVER be PCI certified. HomeATM already is!
If the allure of PIN Debit on the Web is Lower Interchange, then HomeATM is the clear winner. "Card Present" rates Beat "Card Not Present" rates all day long.
HomeATM transactions are not only "card present" transactions, they are TRUE PIN DEBIT transactions as we replicate the traditional PIN Debit transaction done in a retail location to a "T," with our Safe"T"PIN bank card swiping/PIN Entry Device. Oh, except that we 3DES encrypt the Track 2 data as well...a security step not taken by most POS Devices designed for brick and mortar locations.
HomeATM...True PIN Debit...True PINterchange...True Security and True 2FA (two-factor authentication)
To read the entire story about PCI Security at Digital Transaction News, click below:
Find out how our patented technology can empower your financial institution.
Our secure two-factor online banking authentication eliminates dangerous passwords and usernames and replicates the same trusted process used to access cash at ATM's. (Insert Bank Issued Card, Enter Bank Issued PIN)
There is an R.O.I. as FI's also earn recurring revenue from each transaction conducted using our PCI 2.0 Certified PIN Entry Device. Our technology also provides a unique real-time P2P "Instant-Transfer" which allows your online banking customer to transfer cash from ANY of their bankcards to ANY other bankcard...with the Swipe of a card.
Help your bank eliminate phishing and your customers avoid identity theft by providing them with the ability to stop typing and start swiping. There is no safer way to conduct financial transactions online than by 3DES DUKPT encrypting the cardholder details, which we do at the mag-head "inside the box/outside the browser."
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I think it's a good point for debate. Looking forward to it.