Give Me Free ID Theft Service Say 60% of Online Bank Users

Posted by John B. Frank Thursday, April 23, 2009

60% of Online Banking Users Want Free ID Theft Services - MarketingVOX

Consumers wishing to keep closer tabs on personal finances, and aggressive moves by banks to acquire new business, caused continued growth in the number of US online banking customers throughout 2008, according to comScore's annual review of the online banking industry.

The April 2009 comScore State of Online Banking report, based on passively observed online behavioral data from the comScore Online Bank Benchmarker and a 2009 survey of nearly 5,000 US online banking customers, provides insights into service usage, customer satisfaction, personal financial management and paperless banking.

Key findings are highlighted below (courtesy of MarketingCharts).

Top Online Banks Continue to Acquire Customers

After several years of strong growth in the use of online banking at the top-10 banks, the second half of 2007 showed the first signs of softness as sequential quarterly growth rates fell below 1%. This growth rate rebounded somewhat in 2008 as banks became more aggressive in their online banking customer acquisition efforts.

0 comments

Post a Comment

Learn More About Us

Find out how our patented technology can empower your financial institution.

Our secure two-factor online banking authentication eliminates dangerous passwords and usernames and replicates the same trusted process used to access cash at ATM's. (Insert Bank Issued Card, Enter Bank Issued PIN)

There is an R.O.I. as FI's also earn recurring revenue from each transaction conducted using our PCI 2.0 Certified PIN Entry Device. Our technology also provides a unique real-time P2P "Instant-Transfer" which allows your online banking customer to transfer cash from ANY of their bankcards to ANY other bankcard...with the Swipe of a card.

Help your bank eliminate phishing and your customers avoid identity theft by providing them with the ability to stop typing and start swiping. There is no safer way to conduct financial transactions online than by 3DES DUKPT encrypting the cardholder details, which we do at the mag-head "inside the box/outside the browser."

All Top Banking