All Top Banking

Loyalty Conference December 1st in NYC

Posted by John B. Frank Friday, October 17, 2008

Cards & Payments and ATM & Debit News will provide a high-impact event for banking and payments executives who want practical insights on how to identify, retain and grow the customers that drive franchise health and profitability.|

In one day you’ll hear loyalty strategies from leading banks including:

* Stef Erik Anderson, VP, Loyalty and Rewards, SunTrust Stef Anderson oversees the Bank’s consumer and small business rewards program, SunTrust Rewards, and is responsible for expansion of this program beyond the card product set.

* Steve Boehm, President, Wachovia Card Services Steve Boehm is responsible for the financial and operational performance of Wachovia’s credit and debit card businesses, as well as product development for bill payment services, pre-paid services (stored value and gift cards, travelers checks, etc), money movement services (ACH, wire, remittances) and other existing payment products.

* Liza Landsman, EVP, Internet and Channel Management, Citi Cards Liza Landsman oversees the business’ internet, inbound phones, statements and letters channels as well as the customer communication and sales efforts across these millions of touch points with the goal of driving maximum value and effectiveness for the Citi cardmembers.

* Bill Shaw, President, Cards, First Citizens Bank Bill Shaw has spent 38 years in the credit card industry with First Citizens Bank, Sun Bank, Signet Bank, and Visa, USA. He has operated a successful rewards program for high volume personal and business cardholders for thirteen years and a separate rewards program for lower volume personal cardholders for two years.


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