It does pay to buy clicks, it seems!
Hitwise says it’s seeing an increasing trend in the share of visits to Microsoft Live Search coming from its Cashback program. With Cashback, people get money back for clicking on and buying products offered under the Cashback name.
MSN Cashback represented 3.75% of the traffic to Live.com 11 weeks ago.
It was at 6.29% last week. This rise in Cashback’s traffic underscores the interest in the
program, which is likely to be getting a boost from shoppers looking to
save money and stretch their budgets given the current economic climate.
MSN Cashback on its own ranked #12 within a category of the top 50
search engines for the week ending Sept. 27, 2008. Not bad for a
shopping search/rebate program!
Other tidbits:
- About 55% of the traffic are women.
- Nearly half of the visitors were between the ages of 25 to 44
- 22% were 25 to 34
- 27% were 35 to 44.
- And the majority of the visitors have a household income of under $100k.
Microsoft Cashback Working, Says Hitwise - BusinessWeek
This remains an interesting debate. There are quite some cheap shots thrown at Mastercard, but yet again, they are no saints either. Specifically the honour all cards rule could indeed be kicked out. But it remains painful to see grown up people still confuse interbank interchange fees with acquirer merchant service charges. That does'nt help the debate