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Bad e-Conomy Good for e-Commerce?

Posted by John B. Frank Monday, October 20, 2008

E-commerce bargains to boost sales in US

A study reveals that because of the economical situation, US consumers are turning to e-commerce bargains and this could lead to a boost in online sales.

Nearly a third of the consumers involved in the study have revealed plans to do more research online to find the best bargains.

45 percent of respondents visit consumer review websites to research and purchase products both on the internet and in
brick-and-mortar stores, while almost half have stated that regular promotions are the main reason why they visit again an online store they have used before.

The study also indicates that 56 percent of consumers plan to cut back on their offline spending, while only 44 percent plan to decrease their online spending.

The study was conducted by affiliate marketing firm
Linkshare.
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