Digital River Debuts Limited Edition E-Commerce Solution

Introduces e-stores designed exclusively to optimize sales of limited-edition, refurbished or clearance products

* Press Release
* Source: Digital River, Inc.
* On Wednesday June 24, 2009, 7:00 am EDT

MINNEAPOLIS--(BUSINESS WIRE)--Digital River, Inc. (NASDAQ:DRIV - News), a leading provider of global e-commerce solutions, introduced a new Limited Edition e-commerce solution that is designed to optimize the online sales of limited quantity, limited edition, refurbished and clearance merchandise. The solution, best suited for hard goods, features specially designed e-storefronts, marketing capabilities that tap social networks and built-in controls for managing inventory.

“In today’s increasingly competitive market, companies are seeking new and more effective ways to diversify their revenue streams and generate as much revenue as possible at every stage of a product’s lifecycle,” said Joel Ronning, Digital River’s CEO. “With our new Limited Edition e-commerce solution, we are giving online merchants access to a complementary revenue source that is designed specifically for marketing and selling end-of-life products. Because Limited Edition is built on our world-class global e-commerce platform, we offer merchants all of the benefits of our full-service, proven e-commerce solution.”

Digital River’s Limited Edition solution is designed for companies that want to extend the market for their merchandise, create urgency around online sales of their limited quantity products, and help strengthen end-consumer relationships. Limited Edition allows merchants to:

• Easily manage and maintain e-storefronts designed exclusively to promote limited-edition or end-of-life products. The e-storefronts can link from existing e-commerce sites or function independently;
• Create buzz and excitement around online product sales by using major social networking tools and viral marketing to engage users in reading and posting reviews.
• Use sophisticated, built-in controls to display available limited edition inventory levels to not only generate urgency among brand-loyal and price-sensitive consumers, but also ensure proper sourcing of limited supply products.

Commenting further on the benefits of the Limited Edition solution, Ronning added, “By using Limited Edition, our clients have optimized product sales at the end of the product selling lifecycle more cost-effectively than they’ve been able to in the past.”

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate Web site at www.digitalriver.com

Digital River, E-Commerce, eCommerce, Limited Edition, Joel Ronning, Digital River Limited Edition