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Vuja Day

Posted by John B. Frank Thursday, May 7, 2009


I'm having a Vuja Day. That's when you get the feeling that this never happened before...and then it's gone...!

In a press release Acculynk announced they signed up 2Checkout.

I'd started to write a post about that ...but then realized that I had already done one on 2Checkout...."2Plus years ago!" (so I was able to save some time and simply repost the one I had already done...see below) In the meantime, my Vuja Day just turned out to be Deja Vu...all over again.

Monday, April 09, 2007


Pay By Touch PIN-Debit Solution Adopted by 2Checkout

Leading E-Commerce Platform Adopts Internet's First Software-Only PIN-Debit Payment Service

SAN FRANCISCO, CA, IRVING, TX AND COLUMBUS, OH (April 9, 2007) – ATM Direct, a division of Pay By Touch and providerof the first software-only Internet PIN-debit payment service, todayannounced that 2Checkout.com, Inc., a leading eCommerce distributioncompany, is adopting the ATM Direct™ service to allow shoppers to usePIN-debit cards to buy goods online.

"Our focus is on providinga great customer shopping experience, including giving consumers avariety of ways to pay," said Kristin Dach, Chief Financial Officer for2Checkout.com (www.2checkout.com).

"Manypeople are seeking a more secure way to pay online or simply prefer toshop with their PIN-debit cards. We see Internet PIN-debit as anotherway to provide superior service to these customers while encouragingmore consumers to shop with us."

PIN Debit has been in widespreaduse for over 20 years and remains one of the most popular, fastestgrowing and most secure payment methods in the world. On the Internet,the ATM Direct PIN-debit service (www.atmdirect.com)provides an ideal payment alternative for consumers that prefer debit,have limited credit or are seeking a more secure way to pay over theInternet.

"Consumersrecognize PIN-debit as a very secure form of payment, and the onlinePIN-debit experience is the same," said Robert Ziegler, General Managerfor ATM Direct at Pay By Touch. "ATM Direct does not change the flow ofthe merchant site or redirect the shopper to a new page. Merchants havecontrol over how they present the PIN-debit option, which can be aseasy as 'Debit or Credit.' Shoppers simply enter their card number,followed by their 4 digit PIN. It's fast, easy and can help lower therisk of shopping cart abandonment."

Like PIN-debit paymentsin the brick-and-mortar world, Internet PIN-Debit transactions areprocessed across the EFT networks directly with the consumer's bank,allowing real-time, guaranteed payments to Internet retailers at lowercost than credit card or signature debit card transactions over theInternet.

The ATM Direct service is the Internet's onlysoftware-only PIN-debit solution which allows for rapid, no-costdistribution. By adhering to PIN-debit industry standards, the ATMDirect service also enables networks, banks and card issuers thatalready accept PIN-debit to accept Internet PIN-debit transactions withfew to no changes to their infrastructure.

About 2Checkout™
2Checkout.com,Inc. (2CO) is an online reseller for over 300,000 tangible or digitalproducts and services. Established in 1999 and headquartered inColumbus, Ohio, 2Checkout.com is an e-commerce solution that deals inUSD and multiple foreign currencies. The 2CO model combines multiplepayment channels, fraud detection, data security, customer service, PCIcompliance, co-branding and dependability. For additional information,visit http://www.2checkout.com.

About ATM Direct, a Division of Pay By Touch

ATMDirect, a division of Pay By Touch, provides innovative and securepayment and authentication services to the Internet economy. The ATMDirect™ merchant services deliver the industry’s first software-only,regulatory compliant, Internet PIN-debit payment service. Foradditional information, visit www.atmdirect.com

About Pay By Touch™

PayBy Touch (www.paybytouch.com) is the global leader in biometricauthentication, personalized marketing and payment solutions. Already,more than 3.6 million consumers are using Pay By Touch services toidentify themselves, make purchases, cash checks and get personalizedsavings with the touch of a finger. Pay By Touch services are free forconsumers to use and available in more than 3,000 retail locationsacross 44 states, the UK and Singapore. Pay By Touch also providesrobust data management and payment processing solutions for ACH(electronic checking), card-present and card-not-present debit andcredit transactions for retail clients. Founded in 2002 andheadquartered in San Francisco, Pay By Touch employs 800 professionalsand holds more than 60 patents worldwide on secure, convenient andcost-effective transaction solutions.

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