Microsoft is planning to unveil new internet search engine next wee k, to catch up with the search engines leaders Google and Yahoo, reported the Wall Street Journal.
The new search engine, code named Kumo, is expected to minimize the amount of time spent on clicking around web pages by better organizing the information being searched for. Kumo has been undergoing testing by the company employees. It said that the
search engine will club results of a search into smaller groups,
cutting down on the time needed for web searches.
The Wall Street Journal also reported that Microsoft might consider using Yahoo's search engine and working together on advertising. It reported that Microsoft is expected to show off the search engine at the All Things Digital conference in Carlsbad, CA.
The advertising trade magazine says Microsoft will spend $80 million to
$100 million on print, online, TV and outdoor ads touting its latest
search effort. The magazine notes that figure is higher than most
consumer product launches. Rival Google, meanwhile, spent just $25
million total on advertising last year, AdAge said.
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