SECAUCUS, N.J., May 14 /PRNewswire/ -- Cred-Ex (www.Cred-Ex.com), in conjunction with CardinalCommerce (www.cardinalcommerce.com), is ready to launch its new (MAP) Merchant Advantage Program.

With this program, Cred-Ex helps participating online merchants increase their conversion rates and attract new traffic. Through its patented technology, Cred-Ex assists participating merchants in assessing credit-worthy customers at the checkout page. With Cred-Ex's four keystrokes and two clicks only application process, an instantaneous (less than six seconds) online full credit evaluation is provided. Using Cred-Ex's state of the art underwriting engine, based on their own underwriting criteria, merchants can make immediate credit decisions to issue their customers in-house credit to complete their purchases. The program is designed to allow the customers the flexibility to pay for their purchases in multiple (three to six) even installments, with or without interest. This process dramatically increases volume and loyalty by attracting and converting new customers, and by retaining existing clients. In this credit challenged market, the MAP process is ideal for high tickets items and to move slow moving inventory. The process can also be used in conjunction with specific strategic marketing initiatives. Alternative Payment Solutions have proven their effectiveness in lifting ticket size and increasing orders volume. MAP is the new generation in creative alternatives to achieve and increase profitability. Cred-Ex's technology also helps combat identity theft through its patented process.

While composed of complex algorithms, Cred-Ex's patented process is easy for merchants and consumers to use. Unlike its competitors, Cred-Ex's platform does not require consumers to input potentially harmful personal data such as Credit Card, Bank Account or Social Security numbers. As a result, Cred-Ex does not store consumers' sensitive data on its servers. This protects the consumer's identity.

Coleen Barbiere, Cred-Ex Chief Operating Officer, says, "Merchants welcome new ways to increase webstore sales and profits by increasing conversion ratios and attracting additional traffic. Our new Cred-Ex Merchant Advantage Payment option will give participating merchants the edge that they need to differentiate themselves from their larger competitors and increase their sales volume".

Stephane Touboul, Chief Executive Officer and Cred-Ex co-founder says, "We are very excited about launching our product through CardinalCommerce's Centinel(R) technology. Cardinal's proven easy integration process, coupled with the power of the dynamic Centinel platform, makes it even easier for merchants to adopt and benefit from our Merchant Advantage Program. Truly, between Cred-Ex's marketing and technology innovation and Cardinal's state of the art platform, it is a win-win for the merchants".

Matt McDowell, CardinalCommerce's Vice President of Merchant Services, says, "Merchants continually tell us that using non-bankcard payment options leads to increased sales and appeals to those customers who wouldn't purchase from their sites otherwise. Today, new payment options are essential for eCommerce growth, and Cred-Ex's Merchants Advantage Program is the type of tool that will make a difference for our current, and future, Centinel Customers."

Merchants benefit from alternative payment solutions because they increase webstore profits. CyberSource recently reported that additional payment choices can increase merchants' sales conversion rates by up to 14%. Plus, Jupiter Research found that alternative payment solutions increase average order size by 13.3%. In today's challenging economy, creative alternative payment solutions can improve a much needed increase in the bottom line.

About Cred-Ex:

Cred-Ex is the main brand of Emerging Payments Technologies, Inc. that has been a leader in alternative billing for over 10 years. Emerging Payments Technologies, Inc. began developing the Cred-Ex platform and brand in 2004 to lead the trend in online billing, e-Commerce, and now m-Commerce. Cred-Ex's owners have built several major companies and are recognized leaders in Europe in the main stream and alternative payments industry. They are also the founders of Fluendo (www.fluendo.com) that specializes in delivering products and consulting services focusing on UNIX and GNU/Linux. multimedia. Fluendo comes out ahead by combining best-of-breed systems from the Open Source world with a strong team of highly knowledgeable software engineers; and Aedgency (www.aedgency.com ), a leading interactive advertising agency, performance-based only, that specializes in Search Engine Marketing (SEM), and contextual advertising.

About CardinalCommerce:

CardinalCommerce Corporation is the global leader in enabling authenticated payments, secure transactions and alternative payment brands for both eCommerce and mobile commerce. Cardinal Centinel(R)* enables payment brands such as Verified by Visa, MasterCard(R) SecureCode(TM), Amazon Payments(TM), Bill Me Later(R), ClickandBuy(TM), Cred-Ex, Ebates(TM), eBillme(TM), eLayaway(TM), Google(TM) Checkout, Green Dot(R) MoneyPak(R), Mazooma(TM), Moneta(R), MyECheck, NACHA(R) Secure Vault Payments (SVP), PayPal(TM), RevolutionCard(TM), Ukash(TM), and more to a network of thousands of merchants and merchant service providers. Our mobile commerce platform, Cardinal MAX(TM), makes it simple for retailers to sell and market products through the mobile channel. Cardinal's proprietary and easily deployable technology provides consumers, merchants, credit/debit card issuers, and processors the ability to conduct authenticated Internet, wireless and mobile transactions safely and securely. Headquartered in Cleveland, Ohio, with facilities in the United States, Europe, and Africa, Cardinal services a worldwide Customer base.

* Patent # US 7,051,002 B2

Contact: Contact:
Eric Gelb Tim Sherwin
Business Development CardinalCommerce
Cred-Ex tims@cardinalcommerce.com
T: 201-865-7600 x 102 T: 877-352-8444 x 101