Heartland's Bad Ticker took a blow today as their stock dropped $5.93 to close at  $8.18. 

That's a devastating 42% decline! 

Can't say I didn't see it coming. Just didn't think it would happen this quickly.  Maybe their attempt to sway exposure by announcing the hack on inauguration day backfired on them...big time.  Here's a screen shot of the final day's numbers.  (still dropping in after-hours trading)  Click the graphic to enlarge.

In another development, one of our readers, the founder of  a site called InsideIDTheft.info, (it looks like a great site, take a peek!)  forwarded me a video his site put together, which criticizes Heartland, for releasing news of the breach on inauguration day.

As I mentioned in the Tuesday's afternoon post, entitled: Largest Breach Ever? Deception Involved?, some people questioned the inauguration day release of Heartland's breach, a simple 1 page news release. One even stated: "that seems very deceptive" 

Apparently it seemed rather deceptive to the folks at InsideIDTheft as well. Here's their video, which puts a rather daunting perspective on the timing of the news release: 

Enjoy, and thanks Keith for sharing!