Survey Says...Swipe!

Survey Says...Swipe!

Posted by John B. Frank Thursday, July 2, 2009

The Writing is On the Wall !
81.6% of Survey Respondents Prefer "Swiping" to "Typing!"

Below you will find partial results of our 5 question survey.

If you haven't yet participated in our survey, please refresh the page and do so. We value your insight. There are only five questions and it won't take but about 30 seconds of your time! Thanks in advance!

Meanwhile, I thought I'd share the results of questions 3-5 below. It appears that people realize that when you type, your card data and or banking information (such as Username and Password) can be compromised. (Click the graphic below to enlarge)

Here's a question, rhetorical as it may be..."When you go shopping at a brick and mortar store, would you "write down" your credit or debit card number on a piece of paper and hand it to the cashier, or worse yet, just leave it on the counter?

Of course you wouldn't. You probably would be reluctant to even want to hand your card over to the cashier, as consumers have grown accustomed to swipe it themselves.

So when it comes to "online shopping" it does not take a lot of imagination to see the analogy here, does it?

While 73.7% of respondents to our survey believe it is "unsafe" to "type" their account numbers into a box on a website, and even higher number of respondents (81.6%) agree that it makes much more sense to replicate the brick and mortar experience and would prefer to swipe their card in the safety of their own home, rather than type their card number into a box on a merchant's website.

79.9% believe it makes more sense to swipe their card and enter their PIN to log-in to their online banking account rather than "type" their username and password.

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