The Paradigm Shift is occurring as I type this.

1. MasterCard has "shifted" it's focus to debit cards

2. Two months ago, for the first time in the history, debit card "volume" surpassed credit card volume, and

3. Macy's web sales have trumped it's store sales. (see story below)

It now looks more and more like a certainty eCommerce will one-day take over the brick and mortar space, But it is wrought with fraud. Therefore PIN Debit (with it's built-in two factor authentication True Zone 1-5 End-to-End-Encryption ) is the obvious payment method for this space. Did it ever occur to you that there is a reason signature debit is called off-line debit" and PIN Debit is referred to as "online debit?" I ask you...which one makes the most sense for "online" shopping? See: Chase Paymentech Predits PIN Debit Ubiquitous on Web by 2012

Here's why HomeATM is uniquely positioned:

1. There is "only one" PCI 2.0 certified PIN Debit solution for the Internet, and that one and only is HomeATM.

2. HomeATM also owns the "global" patent for any Debit or Credit Card Payment transaction conducted via the Internet, be it hardware or software based. (US Patent and Trademark Office has issued patent No. 6,834,271 (see related articles below) to HomeATM's wholly owned subsidiary Kryptosima/Patent for Internet ATM/Debit and Credit Card Transactions Granted In Europe -HomeATM announced that it hasreceived notification that the European Patent Office isgranting Kryptosima's patent application No. 00957801.4 for "ApparatusFor and Method of Secure ATM Debit Card and Credit Card PaymentTransactions Via The Internet."...)

3. HomeATM also recently went through a CTGA ANSI TG-3 Audit (The American National Standards Institute(ANSI) has developed a set of best practice security standards known asTechnical Guide 3 (TG-3) to govern Personal Identification Number (PIN)Security. Interbank networks that route Automated Teller Machine (ATM)and Point of Sale (POS) transactions such as STAR, Pulse, and NYCErequire their members to achieve compliance with TG-3 standards.Organizations held to these control standards are subject to periodicaudits by CTGA (Certified TG-3 Auditor) licensed professionals) and based on what we've heard certification is imminent. To our knowledge, we would be the "first and only" company in the world with a eCommerce PIN solution to be TG-3 certified. We know were' the only one who is PCI 2.x certified.

4. Based on the aforementioned, specifically 1 & 3, HomeATM is the most secure (tested and documented) online payment in two hemispheres...

As such, we are uniquely positioned as the next step of the Paradigm Shift takes place... thanks to the perfect storm we know as "the economy," "the debit card," "cybercrime" and the "world wide web."

At mid-year, web sales trump store sales at Macy’s

For the sixth month in a row, web sales outpaced store sales at Macy’s Inc.

In its June sales numbers, Macy’s, No. 23 in the Internet Retailer Top 500 Guide, reported a gain in web sales of 8.2% while comparable-store sales declined 8.9% and total sales decreased 8.9% to $2.04 billion from $2.24 billion in June 2008.

For the first six months of the year, e-commerce sales also easily outpaced comparable-store sales.

From January through June, Macy’s, which doesn’t break out specific numbers for its e-commerce business, posted a gain in online sales of 13.6%. Comparable-store sales for the same period declined 9% and total sales decreased 9.4% to $8.99 billion from $9.92 billion in January through June of 2008.

While store sales languish, one retail analyst says Macy’s web sales are growing because the retailer is making an effort to build up a sales channel that its customers clearly prefer shopping.

Continue Reading at InternetRetailer.com

Related articles by Zemanta

• Debit Surpasses Credit for the1st Time in Visa History (Volume & Transactions) (pindebit.blogspot.com)
• Chase Sends You Debit Card You Don't Need, Tells You To Activate It [Chase Bank] (consumerist.com)
• E-vidence of Paradigm Shift...MasterCard Focusing on Debit Business (pindebit.blogspot.com)
• PIN on PED vs. PIN on the Web (pindebit.blogspot.com)
• Chase Paymentech Predicts: PIN Debit Ubiquitous on Web by 2012 (pindebit.blogspot.com)

HomeATM Patent Abstract

ApparatusFor and Method of Secure ATM Debit Card and Credit Card PaymentTransactions Via The Internet.

The present invention is directed to a combination software and/or hardware system that provides consumers and merchants with a secure method for making and accepting credit card and ATM card payments over the Internet.

Using various software and/or hardware implementations, the systemoperates by: 1) creating (at the consumer's Internet access device) a Data EncryptionStandard (DES) encrypted Personal Identification Number (PIN) Blockmeeting American National Standards Institute (ANSI) X9.8 and AutomaticTeller Machine (ATM) network requirements (as a result of the consumerentering their PIN number and encryption automatically taking place);2) using additional layer(s) of encryption (also performed at theconsumer's Internet accessdevice) to place the PIN block and card information in a publickey/private key encrypted financial payment transaction data block (“FPBlock”); 3) transmitting the FP Block to the merchant, along with anynecessary product or service order information, which may betransmitted over the Internet encrypted or in the clear according tothe implementation method chosen by the system software at themerchant's web site; 4) software at the merchant location then forwardsthe FP Block to a secure transaction management system, where the FPBlock is decrypted using a decryption algorithm matching that used bythe software at the consumer's Internet access device. The financialdata is then re-formatted for transmission to the appropriate transaction processingnetwork, and forwarded to the payment service processor accordingly.The present invention is independent of the encryption algorithm(s)used, and may be implemented with any number of encryption algorithms.