Nyce Study on Consumer Internet Purchases

Nyce Study on Consumer Internet Purchases

Posted by John B. Frank Wednesday, July 1, 2009

Industry Research - NYCE

2008-2009 Consumer Internet Purchase Study

This primary research study surveyed 2,608 consumers regarding their behaviors and preferences related to Internet purchases. NYCE commissioned Analytica Inc. to perform the study in late 2008 and early 2009. The findings demonstrate that security when shopping online remains a significant concern for many consumers.

The study came to the following conclusions:

To drive consumer Internet purchases, security concerns must be addressed.

In fact, it was the top recommendation when consumers were asked what would cause them to be interested in using a system to make Internet purchases.
20.2% of consumers that had never purchased on the Internet and 17.3% of consumers that purchased infrequently said, “make it secure.” They went on to describe the importance of protection from fraud and identity theft and their need to be reassured about the system’s security.
The following response is characteristic of a prevailing attitude: “I would need to know how they are going to keep my information safe,” rather than being satisfied with simply being told that the method is safe.

Editor's Note: That being the case, here's how HomeATM does it. We replicate the brick and mortar experience for online shopping. You swipe your card, (we encrypt the Track 2 data) and enter your PIN (which is also instantaneously encrypted, and then transmitted 100% end-to-end-encrypted all way to the card brands/issuers processing center. There is nothing safer. Guaranteed

To view key findings from the study, click here.

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