Google Plans to Launch Operating System for PCs
 - WSJ.com

Google Inc. is preparing to launch an operating system for personal computers, a direct assault on the turf of software giant Microsoft Corp., which has long dominated the market for software that runs PC applications.

The Silicon Valley Internet giant announced the new move in a blog post late Tuesday night. It said the software, which will initially target low-end portable PCs called netbooks, would be based on its Chrome Web browser and available to consumers in the second-half of 2010.

The post--by Google's Sundar Pichai, vice president of product management, and Linus Upson, its engineering director -- said the ...

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And now, faithful readers, we receive news that Google is planning its own operating system, in a direct challenge to Microsoft and its Windows hegemony. The New York Times and tech-news site Ars Technica, broke the news on their respective websites. Inquiries from the press forced Google to disclose the news a day earlier, last night, on their official blog, which gives a light rundown on why they're doing what they're doing. In a nutshell, Google is looking to expand its Chrome web browser as an operating system for the cheap netbooks that have proliferated in the marketplace. Some initially believed we'd see a version of Android, Google's mobile computing platform, transmogrified into some type of operating system. But Google went with the Chrome platform instead. In the company's own words:

Speed, simplicity and security are the key aspects of Google Chrome OS. We're designing the OS to be fast and lightweight, to start up and get you onto the web in a few seconds. The user interface is minimal to stay out of your way, and most of the user experience takes place on the web. And as we did for the Google Chrome browser, we are going back to the basics and completely redesigning the underlying security architecture of the OS so that users don't have to deal with viruses, malware and security updates. It should just work.

So what does this all really mean? From a competitive standpoint, some folks, like the guys at TechCrunch, see it as Google dropping "a nuclear bomb" on Microsoft, which dominates the personal computer OS market.

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