Twitter This...Twitter That...

Twitter This...Twitter That...

Posted by John B. Frank Monday, May 11, 2009

twitter.com/homeatmTwittering is all the rage, and many banks have taken note. But is there a business case behind Twittering?

Twitter now ranks as the third most trafficked social networking site, behind Facebook and Myspace, and has achieved a certain cultural stature. With that said, FaceBook and Myspace still don't really have a business model either.

American Banker reports than more than a dozen banks have set themselves up on Twitter. Right now it's a hot commodity. Think about it. It's very name, like Google, is now a verb! I have to admit. I don't get it. Sure I "tweet" these blog posts, and have watched in amazement as people start "following," but I still don't get it.

Next thing you know Twitter will be everywhere. I can see it now...

Twitter me This!

Is is true that the script for the new Batman Forever movie calls for plans to introduce a new character called "The Twitterer"

Scary! Speaking of which, come next October are kid's going to come to our door and say Trick or Tweet?

Will people then develop a Tweet Tooth?

God I hope not. Nobody asked, but here's my opinion: "If I was the "King Tweety Bird" I'd take $700 million for that business in a "heartbeat"

I heard from a little birdy that's what they were offered. If so, it's not worth it to place a $700 million bet on whether or not this is a passing fad. Banking $700 million is all the rage. Speaking of Facebook, does anybody know their business model? How about myspace? YouTube's business model is apparently to lose 2 million per month.

If you're "bent" on following breaking payments industry news, sign up for our newsletter...or visit often. If you are hell bent on Twitter and want to follow the PIN Payments News Blog (even if it's just for the pictures) click the graphic above right!

Getting back to business models: If you're King Tweety Bird, (a.k.a. Jack Dorsey) either sell it for $700 million...or call HomeATM to discuss your payments idea...which you aptly code-named "Squirrel." It's a good idea. It can make Twitter a ton of cash. So call us...we can help!

But be aware...we had previously code-named that very same idea "patent pending". Let's compare notes!

0 comments

Learn More About Us

Find out how our patented technology can empower your financial institution.

Our secure two-factor online banking authentication eliminates dangerous passwords and usernames and replicates the same trusted process used to access cash at ATM's. (Insert Bank Issued Card, Enter Bank Issued PIN)

There is an R.O.I. as FI's also earn recurring revenue from each transaction conducted using our PCI 2.0 Certified PIN Entry Device. Our technology also provides a unique real-time P2P "Instant-Transfer" which allows your online banking customer to transfer cash from ANY of their bankcards to ANY other bankcard...with the Swipe of a card.

Help your bank eliminate phishing and your customers avoid identity theft by providing them with the ability to stop typing and start swiping. There is no safer way to conduct financial transactions online than by 3DES DUKPT encrypting the cardholder details, which we do at the mag-head "inside the box/outside the browser."

All Top Banking