Amazon Wants to Reverse Google's Move

Posted by John B. Frank Wednesday, May 6, 2009

In Alternative Payment Fight, Amazon Wants To Reverse Google’s Move
Written by Evan Schuman

With the E-Commerce alternative payments space heating up,the market is getting ready for a nasty fight for third-place betweenGoogle and Amazon. EBay’s two contenders in the race—PayPal andBillMeLater—are now essentially tied with each other for having themost large retailers as clients.

With EBay with a seeminglytight lock on the first two slots, it’s been interesting watching twoother Web pioneers figuring out what to do. Google had invested inBillMeLater and was hoping to ride that horse against PayPal, untilPayPal bought all of BillMeLater. BillMeLater quickly then lost itsAmazon client and the war was on.

Google hasn’t been faring especially well, with some seeing Google’s move in April to boost pricesas desperate. Then on Thursday (April 30), Amazon counterpounched,offering to waive fees for five months for retailers who would be newcustomers for its Amazon Payments program.

The Amazon offer wasquite limited, excluding any existing consumers, having the fee waiveronly lasts five months (from April 29 through Sept. 30). Technically,it would be five months for those who signed up immediately. The dealisn’t for five free months, it’s free transactions until Sept. 30,apparently regardless of when a merchant signs up. The deal also has anespecially low ceiling, with Amazon saying that the fees will startsooner than Sept. 30 if $2 million or more is sold.

Continue Reading at StorefrontBacktalk written by Evan Schuman

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