All Top Banking

"SwipePIN" Your Card Data...Better You than Fraudsters!

Posted by John B. Frank Friday, November 7, 2008

                       Click Picture to Enlarge
Cyber-Criminals Hate HomeATM Customers!

They're "SwipePIN" their own card data instead of versa-Visa
(or versa-MasterCard for that Matter)...

HATM celebrated its first month of processing over $1 Million Dollars worth of Online, Web-based PIN-enabled   payment card transactions...with ABSOLUTE ZERO fraud! 

Certainly not a small accomplishment in the
world wide wicked web that fraudsters weave."



HomeATM Chairman and CEO, Kenneth G. Mages credits HATM's growth and acceptance  by both merchants AND consumers on its patented methodology of PIN and track2 data encryption occurring "outside" the PC ecosystem.

"I'm amazed that anybody would dare to enter personal information like card data into a browser." stated Mr. Mages.


In today's fraud-laden, world wide, wicked web woven environment, is there anyone armed with a little bit of knowledge on the inherent risks in a browser space who can actually doubt the merits of that statement?  I'm not trying to make anyone insecure, I'm just telling them that they already are.

Here's some food for thought...digest it over the weekend...

Idiom of the Day: "Throwing Caution to the Wind"  When people throw caution to the wind, they take a great risk. 

Entering your Personal Account Number (PAN) into a web browser is analogous to throwing a blade of grass up into the air to see where the wind takes it...after already knowing there's a 50mph north wind blowing.  You know where it's going to take it.  You just don't know who's going to be the one taking it. 

With all due respect, should anyone continue entering their private card data into a PC's ecosystem after reading this post, I suggest that you
change the last letter in Idiom to a "T" (I've got you down to one...a T that is...)

Frankly, (and I am so entitled to use that phrase) it's "baffled" me for years that people would  actually take a blank piece of paper, imprint it with all their personal information, including their PAN, bank name and routing number (a check) and "hand it over" to complete strangers in a retail store.  It continues to puzzle me today why anyone would enter their personal credit and /or debit card numbers into what has become, a very unsafe web browser. 

At least in the case of the paper check, it only had to get through approximately 7 people before it got to the Federal Reserve.  In the browser space, there's an international band of thieves, hungry like the wolf, who have grown tired of phishing and who are now hunting for that very kind of information.  Why would anyone put themselves in such a quagmire? 
Times are a changing, and astute consumers need to be wary.

      
If your Card Information is going to be Swiped,
         shouldn't you be the one "SwipePIN" it?


This was Part 1...Caveat Emptor/
Let the Buyer Beware: 

Futurus Persevero (To Be Continued)
Part 2...Caveat Venditor! (Let the Seller Beware!)









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Our secure two-factor online banking authentication eliminates dangerous passwords and usernames and replicates the same trusted process used to access cash at ATM's. (Insert Bank Issued Card, Enter Bank Issued PIN)

There is an R.O.I. as FI's also earn recurring revenue from each transaction conducted using our PCI 2.0 Certified PIN Entry Device. Our technology also provides a unique real-time P2P "Instant-Transfer" which allows your online banking customer to transfer cash from ANY of their bankcards to ANY other bankcard...with the Swipe of a card.

Help your bank eliminate phishing and your customers avoid identity theft by providing them with the ability to stop typing and start swiping. There is no safer way to conduct financial transactions online than by 3DES DUKPT encrypting the cardholder details, which we do at the mag-head "inside the box/outside the browser."

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