After a fantastic week in Las Vegas at the ETA Show, we are scheduled to participate in FinovateStartup09 tomorrow.  I depart Phoenix for San Francisco this morning to meet up with HomeATM CEO Ken Mages and COO, Mitch Cobrin who flew directly there from Las Vegas.  It looks to be an exciting time and we look forward to meeting with several other providers of financial innovations whom were also invited to participate.  We've got a filmed demo scheduled for this afternoon and then you can look for some sporadic coverage of FinovateStartUp09 during the course of the day tomorrow.   For more information on FinovateStartup09, click the following link: www.finovate.com   I've included a copy of our press release (below) announcing our participation which also provides more details about the event.  Off to the airport!
 
HomeATM to Participate in FinovateStartup09

PRLog (Press Release) – Apr 10, 2009 – Chicago: HomeATM is pleased to announce that itwill be participating at the FinovateStartup09 Conference, April 28, inSan Francisco, California.  HomeATM CEO Ken Mages and COO Mitch Cobrin will be discussing thecompany's patented and PCI 2.0 Certifed Online PIN Debit Solution.  

HomeATM engineered and now manufactures the World's First and OnlyPIN Entry Device designed specifically for eCommerce use.  The PaymentCard Industry, which consists of representatives from Visa, MasterCard,American Express, Discover and JCB International, approved the devicelast month in a milestone event toward PIN Debit on the web becomingubiquitous.   A majority of industry experts agree that a hardwareapproach towards PIN Debit for the web is the only way to secure andprotect valuable cardholder data from fraudsters.

"We are pleased to be able to demonstrate why a hardware approachto protecting cardholder data in a web based transaction is far moresecure than any other approach imaginable," said John B. Frank,HomeATM Executive Advisor.  "Swiping one's card is not onlyexponentially more secure than typing in one's 14-16 digit PersonalAccount Number, but one could argue that it's also 14-16 times moreconvenient."  

The HomeATM PIN device plugs into any USB port in milliseconds andis Plug and Play...there is no software or drivers that need to beinstalled.  

"When a consumer swipes their card using HomeATM's SafeTPIN, itresults in a "Card Present" transaction, which is not only a moresecure way to process bank cards, but provides the merchant withsignificantly lower Interchange fees," Frank explained.  "By  incorporating a PIN Pad into their device, merchants enjoy a duallyauthenticated transaction, which  provides them with "true" PIN DebitInterchange as well."  

"The value we can provide internet merchants is enhanced with our recent  PCI 2.0 Certification," continued Frank.  "We can effectively remove the Internet Retailer from the scope of PCI DSS providing "instant compliance," which could potentially save them hundreds of thousands in costs associated with the compliance process"  

HomeATM's PCI 2.0 Certified SafeTPIN was also designed to be usedas an authentication device, replacing easily hacked Username/Password:protocols curiously employed by financial institutions for onlinebanking.  Swiping one's bank card and entering their PIN outside thebrowser space provides military grade encryption as it uses Triple DESand DUKPT key management protocols.  

With the recent rash of breaches, it is important to provideconsumers and merchants with the most secure payment and authenticationmechanisms available.  In the brick and mortar world, that mechanism isPIN Debit.  HomeATM is poised to bring it to the other world...theworld wide web.  

FinovateStartup is a spin-off of the New York City-based Finovateconference, the first demo-focused conference in financial technology.It is organized by Online Financial Innovations, a boutique bankingtechnology research firm based in Seattle, Washington.

Select companies will have seven minutes on stage for ademonstration of their best products or services. Some areas to becovered are: Person-to-person (P2P) lending, new marketing tools,better online financial security, mobile banking and payments, Web 2.0investing, personal finance, Online PIN Debit and next-generationonline banking platforms.  FinovateStartup's debut last year had almost300 executives, entrepreneurs and industry experts in attendance.

In other news, HomeATM will also be at the ETA Meeting & ExpoApril 21-23 at the Mandalay Bay Resort & Casino in Las Vegas.  Stopby and visit us at the FIS Booth #347 and get a FREE HomeATM PINDevice!  

For more info please visit Fidelity National Information Services website: http://www.fismoreinfo.com/merchant/index.asp

About HomeATM:

HomeATM owns a global patent for secure Internet PIN basedtransactions. Leveraging our E2EE PCI 2.0 PED certified solution, amerchant or remitter can move funds from their bank account or openloop/closed loop payment card in real-time. Utilizing HomeATM'spatented solution with a bank issued card alleviates the burden formerchants to address fraud issues as HomeATM leverages the issuingbank's KYC/AML (Know Your Customer/Anti-Money Laundering) protocols. No other payment solution serves Person-to-Person, Business-to-Consumer, Business-to-Business,and Mobile Payments with the speed, security and cost-effectiveness ofHomeATM. HomeATM is EMV ready and already enjoys strategicrelationships with Cardinal Commerce and UATP.

For further information, visit: http://HomeATMBlog.com or contact John B. Frank, Executive Advisor, jfrank@HomeATM.net or 612.432.6980

About Fidelity National Information Services

Fidelity National Information Services (FIS) is the world'stop-ranked technology provider to the banking industry. With more than24,000 experts in 90 countries, FIS delivers the most comprehensiverange of solutions for the broadest range of financial markets, allwith a singular focus: helping you succeed. Every FIS solution has thestrength you need for profitability today, and the power to help youmanage whatever comes next.  

Recently FIS entered into an agreement to acquire Metavante, a leadingprovider of banking and payment technologies to financial servicesfirms and businesses worldwide. Metavante is based in Milwaukee,Wisconsin, with more than 5,900 employees and 8,000 clients worldwide.The combined company will be headquartered in Jacksonville, Florida,and will provide one of the most comprehensive ranges of integratedproducts and services, across more markets and more geographies thanany other provider in the industry.