EBay Set to Merge PayPal and Bill Me Later Systems

American Banker | By Daniel Wolfe

EBay Inc. hopes that combining the risk management strengths of its PayPal Inc. unit with new features designed to attract new types of users will help it become a global leader in online payments.

The San Jose e-commerce company shared its plans for PayPal during an analyst presentation Wednesday, including details on how it will incorporate Bill Me Later Inc., the instant credit provider it purchased in November, and an open development platform it expects to roll out this year.

John Donahoe, eBay's president and chief executive, described online payments as a winner-take-all market and said he expects PayPal to become one of the top global brands, in contrast to the online retail market, where he expects his company's auction service to be one merchant among many.

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