Study: Use of Debit, ATM Cards on the Rise

Study: Use of Debit, ATM Cards on the Rise

Posted by John B. Frank Monday, June 9, 2008

GREENWOOD VILLAGE, Colo. — First Data Corp. has released its 2007/2008 Consumer Payment Usage and Segmentation Study, a research study based on data collected in a national survey.The study's findings indicate that:

ATM/debit card penetration rebounded in 2007 (up to 82 percent), with gains across all age and income groups.
Among consumers ages 18-42, penetration is almost universal, at 90 percent ownership of ATM/debit cards.
Resistance to using a debit card at the point of sale is eroding.
PIN debit continues to hold an edge over signature debit.

This edition marks the 21st year First Data's STAR Network has sponsored the study, aimed at gaining a deeper understanding of consumer payments, usage habits and attitudes.

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