Where's the PIN? HomeATM has the Beef!

Where's the PIN? HomeATM has the Beef!

Posted by John B. Frank Sunday, April 27, 2008

I'm curious as to why Wells Fargo would specifically quantify (in red below) the rates for Internet "Non-PIN Debit Card Sales"

By the way, those very same "Non-PIN Debit Card Sales" have the exact rates as "credit card sales...which is probably another reason I see to avoid even making the distinction.

Does Wells Fargo find it necessary to post NON-PIN Debit Card Sales rates unless they also, in tandem, had and provided a solution, and thus rate, for Internet "PIN Debit Card Sales."

This from Wells Fargo's Internet Merchant Account Site:

Internet Merchant Account Pricing

One-Time
Set-Up Fee¹	$99.00 per location
Monthly
Monthly Service Fee (per location)	$31 per month
Annual Compliance Support Fee²	$40 per year
Payment Gateway Fee	Included
Online Reporting	Included
Statement Billing Fee³ (paper statement)	$7.50 per month
Processing Fees
Discount Rate⁴ — Visa^®, MasterCard^®, Discover^® Network	2.40% on Gross Credit Card Sales
Discount Rate⁴ — Visa, MasterCard, Discover Network	2.40% on Gross Non-PIN Debit Card Sales
Authorization/EDC Fee⁵ — Visa (Credit and Non-PIN Debit), MasterCard (Credit and Non-PIN Debit), Discover Network (Credit and Non-Pin Debit)	$0.30 per attempt
Non Bank Card Authorization (American Express)	$0.27 per attempt
Non Bank Card Capture Fee (American Express and American Express — split dial)	$0.03 per attempt
Voice Authorization Fee	$0.75 per attempt
Address Verification Fee⁶	$0.01 per attempt
Chargeback Fee⁷	$25.00 per chargeback
Voice (Manual) Address Verification Fee	$2.00 per attempt

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