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Consumers Prefer PIN Debit - Gartner Research

Posted by John B. Frank Tuesday, March 25, 2008 0 comments
Consumers believe it's more secure than signature credit and debit transactions and Online Retailers would love to eliminate chargebacks, let alone, reduce their Interchange Fees by 100 basis points. So it appears that bringing PIN Debit and PIN Credit transactions to the web is just going to be the natural order of things.HomeATM is positioned to help consumers and online retailers do just that with their patented browser space PIN debit application, which includes being able to assign PIN's to...
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HomeATM Card Present Solution

Posted by John B. Frank Monday, March 24, 2008 0 comments
Card Present Solution for Online e-commerce Retailers Traditional e-commerce is based on Card Not Present (CNP) transactions; i.e. the cardholder enters credit / debit card data using an online form. There is no way to prove that the user entering the card information is in fact the actual cardholder. To truly identify the cardholder the card needs to be processed via some form of hardware device that interrogates the card in order to match the data entered by the user with data phyiscally stored...
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Would HomeATM's "PIN My Card" Technology Remove 75%-90% of Fraud?

Posted by John B. Frank Friday, March 21, 2008 0 comments
In the wake of Hannaford's recent "PCI Compliant" breach of over 4 million cardholders data, there has been much written on the subject. Below is a rather interesting comment from Gartner, Inc. Avivah Litan, a security analyst at Gartner Inc. argues that the biggest lesson is that the banking industry needs to make it harder for thieves to put stolen credit card data to use.Requiring PINs on credit card transactions, she said, "would remove 75 to 90 percent of the fraud in the system."HomeATM's...
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New Credit Card Breach Will Test PCI

Posted by John B. Frank Thursday, March 20, 2008 0 comments
In a follow up to yesterday's post regarding whether or not current PCI Standards are flawed, I include this related article from Information We...
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Does Hannaford Hack Suggest PCI Standards are Flawed?

Posted by John B. Frank Wednesday, March 19, 2008 0 comments
A security breach of one of our nation's grocery chains computer system may have exposed 4.2 million debit and credit card numbers to theft, making it one of the largest such cases in the nation. Hannaford Bros. says it has secured its credit and debit card transaction system to block future unauthorized access and the Secret Service is investigating. So far, 1,800 cases of fraud are linked to the breach.Kevin Mandia, president of Alexandria, Va.-based computer security firm Mandiant Corp., said...
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HomeATM's New Flash Website is Up

Posted by John B. Frank Monday, March 17, 2008 0 comments
HomeATM's new Flash Website is up and running. Although there's still a lot of work to be done before it's complete, it is currently available for viewing. I expect that it will be up and down over the course of the next few weeks/month as ongoing work is being done to complete it. But take a look. FYI: To turn off the music, look for an icon on the bottom middle right and click it. On the right is a screen capture of the Introduction and Benefits to Merchants...Click the picture to enlarge or vist...
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Fraud Still a Problem in 2007

Posted by John B. Frank Thursday, March 13, 2008 0 comments
From Digital Transaction News on March 13th, 2008Companies that accept checks and electronic payments were victimized by fraud at virtually the same rate in 2007 as in 2006, but those that experienced fraud saw more incidents of it, according to a survey by the Association for Financial Professionals released this week. The Bethesda, Md.-based AFP is a trade group made up of treasury professionals from retailing, manufacturing, and other sectors.While the AFP reports 71% of respondent organizations...
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Online Retailers Need Online PIN Debit

Posted by John B. Frank Wednesday, March 12, 2008 0 comments
Question: What do the Top 500 Internet Retailers All Have in Common?Answer: They are all being charged Interchange Fees that are 100 basis points higher than they would pay with a web based PIN debit payment platform. HomeATM can bring PIN Debit to your website today. Call John B. Frank at 612-432-6980 to find out how....Smaller niche retailers pace the 2007 Top 500America’s 500 largest web retailers accounted for 61% of all e-commerce sales in 2006, but the fastest-growing merchants are smaller...
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There's No Place Like Home...ATM

Posted by John B. Frank Friday, March 7, 2008 0 comments
Costco Wholesale Corp. is investigating two technologies that would allow the retailing giant to accept PIN debit cards for payment on its Web site, according to sources familiar with the matter. At a meeting arranged by Chase Paymentech Solutions LLC, a senior Costco official met with representatives of ATM Direct (which has since gone bankrupt), HomeATM and Intel Corp. to discuss methods for processing PIN debit transactions online, these sources say. Irving, Texas-based ATM Direct and HomeATM,...
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HomeATM Article from Digital Transaction News

Posted by John B. Frank Wednesday, March 5, 2008 0 comments
Smart Card Marketing, HomeATM Enable PIN Debit Online and at StoresIn a move that could further the penetration of "Internet-based PIN debit", (Editors Note: I prefer PIN Authenticated Internet Debit which gives us the acronym P.A.I.D which could also stand for PIN Authenticated ID) a San Antonio-based processor of prepaid card transactions has adopted a device that will allow users of its electronic-wallet service to load their accounts online with credit cards and PIN debit cards.Smart Card Marketing...
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Universal Air Travel Plan Selects HomeATM's PIN Solution

Posted by John B. Frank 0 comments
Targets Airlines with PIN Based Alternative Form of PaymentWashington, DC – Universal Air Travel Plan, Inc. (UATP), today announced a partnership with HomeATM ePayment Solutions, a global online payment solution and web security engineering firm.The partnership will initially offer an alternative payment option to the global commercial airline community.“UATP continues to expand its partnerships into alternative forms of payment with HomeATM, utilizing UATP’s existing connections with the airlines...
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HomeATM Featured in The GreenSheet

Posted by John B. Frank Tuesday, March 4, 2008 0 comments
Homing in on e-commerceHomeATM Payments creates innovative solutions for processing secure debit and credit card transactions on the Web. You may wonder why this is newsworthy. After all, many companies process transactions online. HomeATM has a twist: It processes all transactions as card present.Yes, you read that correctly.With HomeATM, consumers make e-commerce purchases using their ATM or credit cards, and payments are processed as PIN debit transactions. HomeATM Chief Operating Officer Mitchell...
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HomeATM in BusinessWeek

Posted by John B. Frank Monday, March 3, 2008 0 comments
SmartCard Marketing Systems Inc. Signs Significant Agreement to Expand Capability of PIN Debit Terminals to Include Standard Credit Card Merchant Processing ServicesSAN ANTONIO, Feb 26 /PRNewswire-FirstCall/ -- SmartCard Marketing Systems Inc. (Pink Sheets: SMKG) announced today the signing of a significant agreement with Payment Data Systems (OTC Bulletin Board: PYDS) and HomeATM Payments to extend merchant acquiring services through the breakthrough HomeATM technology that Velocitymoney.com...
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PIN Debit for the Web

Posted by John B. Frank 0 comments
Payment vendor woos e-retailers with promise of lower transaction feesOnline retailers consistently complain about the high fees they pay on credit card purchases, typically 2% for big e-retailers and considerably more for smaller ones. Start-up HomeATM ePayment Solutions says it has a way to reduce those fees significantly, although some payment experts, as always, are skeptical.HomeATM has developed a small magnetic stripe reader with a personal identification number, or PIN, pad that can be...
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There is an R.O.I. as FI's also earn recurring revenue from each transaction conducted using our PCI 2.0 Certified PIN Entry Device. Our technology also provides a unique real-time P2P "Instant-Transfer" which allows your online banking customer to transfer cash from ANY of their bankcards to ANY other bankcard...with the Swipe of a card.

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